So Pure Care
So Pure Restore Shampoo Refill
1000ml
23805
So Pure
CRUELTY-FREE AND VEGAN HAIR CARE
So Pure is our first refillable hair care line. The four-line range is gentle on hair and sustainable on the planet.
Maximum results for your hair. Minimal impact on the planet.
- Vegan
- Animal friendly
- 90% natural ingredients
- Less plastic
- Concentrated
- Gluten, silicone and sulfate free (only shampoos are sulfate free)
- Without artificial colors (with the exception of COOL)
refill system
With the So Pure refill system you buy a refillable (empty) bottle (400ml/1000ml) with a refill pouch shampoo or conditioner (400ml/1000ml). When the bottle is empty, you buy a new pouch. These packagings are made of less plastic* than shampoo bottles, so consumers use less plastic.
*compared to the previous So Pure line.
*compared to the previous So Pure line.
the range
All So Pure products are made with ingredients that come from the waste stream of the powerful sugar beet. A sustainable ingredient that does not lose its quality. We use what is already there, so we don't have to grow new crops.
Restore
Purple powerhouses for blond or gray hair. Cool eliminates copper tones and refreshes silver tones. With antioxidant-rich acai berries to prevent color fading.
Available as: shampoo, conditioner and mask.
Cool
Contains the essential nutrients for hair that needs moisture. The Restore products are enriched with prickly pear extract and deeply moisturize each strand from the inside.
Available as: shampoo and conditioner.
Polish
The gentle approach ensures that frizzy hairs are polished. Polish products are enriched with chia seeds and provide much-needed moisture for beautiful, bouncy hair.
Available as: shampoo, conditioner and mask.
Clarify
Thorough detox for a squeaky clean feeling. Clarify products are packed with pomegranate and remove dirt and product residue while gently cleansing the scalp. It also protects against pollution by preventing dirt particles from adhering to the bristles.
Available as: shampoo and conditioner.
All products are colourfast, so suitable for colored or bleached hair.
So Pure in the salon
With So Pure we want to contribute to a greener future. But we also want to contribute to your company! This is what So Pure does for your salon:
- Responding to customer needs: more and more consumers are buying sustainable hair products.
- Premium appearance: the So Pure products have a modern and fresh look & feel. It looks great in your living room and in the bathroom.
- More product sales: research shows that 70% of American consumers are willing to pay more for sustainable products.
- Returning customers: your customers come back to the salon for the refills.
- Responding to customer needs: more and more consumers are buying sustainable hair products.
- Premium appearance: the So Pure products have a modern and fresh look & feel. It looks great in your living room and in the bathroom.
- More product sales: research shows that 70% of American consumers are willing to pay more for sustainable products.
- Returning customers: your customers come back to the salon for the refills.
