Color - So Pure

So Pure Color

NATURAL HAIR DYE

So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors. We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp. Go to a Keune salon and find your ideal So Pure color.

KEY INGREDIENTS

Phytokeratin Nourishing protein for healthy hair Moroccan Argan Oil Natural oil rich in vitamins A and E to strengthen and moisturize hair and scalp Jasmine and sandalwood oil Natural essential oils with a soothing aroma

Something for everyone

Keune So Pure is a gentle and effective way to color and lighten hair with beautiful shades. The mild and effective formula also protects the scalp from staining. Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.

Cruelty-free and vegan hair care

As a family company, it's our responsibility to leave the world better than we found it. It's about looking at what we already do and doing it better. So meet So Pure. Our new refillable hair care range. Vegan, cruelty free and eco-friendly.