In the world of hair color, there’s one shade that has become truly iconic, Blonde. Our mission is clear: empower hairprofessionals worldwide to be the best. We give you all the tools so you can master all blonde ambitions with confidence. The spotlight is yours.
This is where diversity meets innovation, where every blonde shade finds its match. We want to enable every blonde expert to show their craftsmanship. Whether you crave sun-kissed whispers or the bold statement of platinum, our colors are crafted to uplift and empower you as the expert in blonde.
The 2000, 3000 series, Cream Blonde, Infinite Blonde, and Power Blonde — are powered by Integrated Bond Fuser Technology, designed to lift, rebuild, and strengthen in one single color service. Bond Fuser technology is a unique complex that shields existing disulfide bonds and creates new bonds, helping to protect hair’s integrity. This ensures that the hair structure is protected. The result? Strong, resilient blonde hair.